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Cross channel marketing: three tips from our customer journey report
One of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they should plan their cross channel marketing strategies. In order...
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Why are we so bad at social media customer service?
While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for market dominance are being waged. Providing good...
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Customer Magnetism Named Best Search Engine Optimization Company on...
Customer Magnetism Named Best Search Engine Optimization Company on CrowdReviews.comMarketwired (press release)SANTA FE, NM–(Marketwired – June 27, 2016) – CrowdReviews.com, a platform for reviewing...
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RLSA and Customer Match: using smart segmentation for big wins
So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match, but how many of us are actually taking advantage of it? The big problem with RLSA Customer Match is...
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Five reasons why you should invest in social customer service
If you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote your brand and engage with consumers. But have you made the same...
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Four steps to maximizing Customer Lifetime Value
In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized. For most B2C marketers, customer lifetime value is used as an input to determine how...
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New insights on the customer decision journey
Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns. The post New insights on the customer...
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How to increase customer engagement with mobile wallets
One method of connecting with users on mobile, which most brands likely wouldn’t consider, is by using mobile wallets. Mobile wallets, despite being native to both iOS and Android, are still on their...
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Five very quick tips to building a loyal ecommerce customer base
A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you’re building your customer base, let’s study how best to...
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Allstate: offline call data improved SEM performance and the customer experience
Company generated increase in quality calls and lowered customer acquisition costs. The post Allstate: offline call data improved SEM performance and the customer experience appeared first on Search...
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